Illuminating messages in Motion

"Never Stop. Never Settle." is a long-running global brand campaign by Hennessy Cognac. Launched originally in 2012 with the "Wild Rabbit" concept, the platform celebrates trailblazers, artists, athletes, and entrepreneurs who push past boundaries and redefine their fields. In 2021, I was contacted to create a short film to accompany the rollout of their entrepreneur programme.

It was a fun, quick-turnaround piece. We concentrated a lot on the typography and making sure those layouts felt interesting, then projected those black & white images through lights in a 3D scene to illuminate the logo