Framestore have had a long running history doing the TV Broadcast Package for Comic Relief/Red Nose Day.
In 2017 I was given the opportunity by Creative Director & Head of Design, Sharon Lock, to lead and art direct the project for that year. After a late brief change, we were approached to create a package that felt edgy, cool and more 'in your face'. The final chosen proposal was a cut & paste style taking inspiration from punk DIY mags, Dada and bricolage to make something modern but tactile.
The final delivery involved a few animated sequences and a large amount of still work for use on their studio screens, as well as versions for broadcast.
Lead Designer | Steven Kelly
Designer | Louise Walker
Design Assistant | Leah Selby, Katie Rose Murphy
Senior Producer | Niamh O'Donohoe
Executive Producer Red Nose Day | Suzi Aplin, Colin Hopkins
Producer Red Nose Day | Tom Corrigan
Edit Producer Red Nose Day | Stephen Yemoh
Assistant Producer Red Nose Day | Amy Billings
