t20 world cup -
t20 world cup -
reinvention
revolution
innovation
I worked alongside the team at Alchemy to deliver a mini graphics package and motion sizzle reel for the 2024 T20 World Cup.
They were tasked by Matta Agency to take their innovative new brand guidelines and go wild on some fun kinetic typography and animation of elements they had created to showcase the possibilities within the assets.
bold
brave
The final delivery was a sizzle reel showcasing a collection of tests that introduced the 2024 competition. This consisted of the logo reveal, kinetic type experiments, full screen visuals and also integrated graphics with footage.
Multiple length versions of the logo ident were also created, along with transitions and animated variations on their lightning strike graphic motif.
I played a main in creating the logo and lightening strike animations, as well as the kinetic typography tests above. A lot of these assets have gone on to be remixed and reused in later tournaments. You can see the final sizzle below.